How Predictabill helped small business owner Andrea make smart financial health decisions quickly


Andrea DeWerd founded the book marketing agency the future of agency 2½ years ago. Based in Brooklyn, NY, she has one employee and nine contractors working for her.
“I was really unhappy with our healthcare options in 2024 through Gusto.”
Andrea is a skilled marketer, but she’s never run a company. Learning on the job, she leans on Gusto for support with HR and benefits. She chose one of three health plans presented by Gusto for 2024, assuming it was “good enough.” With a chronic illness, Andrea soon realized it wasn’t. A mouthguard that once cost $75 now costs $800.
Andrea dreaded choosing a new health plan for 2025. Her chronic condition meant expenses could balloon to $20,000. She needed coverage for emergency surgeries and ongoing care like physical therapy. She also wanted her employee to have good coverage with lower costs.
Gusto encouraged her to renew her old plans and only gave her 2 options with a tight deadline.
“I didn’t know what I was looking at. I didn’t know what other information I needed. So that moment of overwhelm was when I turned to Predictabill to help me figure it out.”
With Predictabill's one-on-one guidance, Andrea asked for more plans. She received a spreadsheet with 14 options but only had 2 days to make the all-important decision.
Uploading Gusto's spreadsheet to Predictabill gave her a clear summary of the options. She knew her employee’s health priorities and could quickly remove a few plans. With seven options remaining, she sent them to her employee.
In their individual account, they confidentially entered their expected health needs. Predictabill showed the estimated yearly costs and highlighted the best match in green. They were both thrilled with their choices, getting more coverage with lower costs.
Before Predictabill, Andrea had no structured way to compare health plans. She would spend hours scrolling through PDFs to find relevant details. With Predictabill, Andrea and her employee completed the decision-making process in only two hours.
“Using Predictabill was the first time I had a clear plan and knew how to evaluate the healthcare options.”
Gusto also doesn’t provide readily available tools for employees to confidentially assess their healthcare options. Predictabill filled this gap.

Andrea valued Predictabill’s one-on-one support. It helped her ask for more plans and understand her options.
“Working with Predictabill helped me learn about healthcare and our health insurance options. It helped me educate my employee about the differences in plans and how to evaluate them.”
She feels confident she made the right decision for 2025 and hopes to save $8,000 to $10,000 as a team. As Andrea grows as a business owner, Predictabill remains a key part of her process.
“Predictabill reassured me that I made smart financial decisions for our health care this year.”
Predictabill is free when your employer (or your spouse’s employer) covers it as a benefit. If that’s not the case (for example, if you’re between jobs or self-employed), you can pay to use Predictabill.
Only if you can afford to pay for a major medical event entirely out of pocket. In the U.S., that means being prepared for bills that can reach $2 million or more. For example, cancer treatment (something many families experience) can easily reach this level. Unless you have the wealth to cover that kind of unexpected expense, Predictabill will recommend that you stay insured and help you find the most cost-effective coverage.
You can sign up directly for a fee, or let your HR team know you’d like them to join so you and your coworkers can use it at no cost
You can use Predictabill to compare Marketplace options alone or side-by-side with other options (like a COBRA option).
That’s normal. You can test different scenarios (like adding a spouse, having a baby, or changing prescriptions) to see how each plan might work in the future.
Most people generate a personalized dashboard in under 5 minutes. If one of your employers hasn’t joined yet, it may take up to 48 hours to add them.